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Viktoriya Karpenko

Viktoriya Karpenko

Enterprise Account Executive | FSI & Telco Media — Specializing in Digital Transformation, Modern Data Platforms & AI

I drive complex enterprise sales cycles by blending a strong international perspective with strict execution. From breaking into new logos to converting hostile C-suites into champions, I leverage frameworks like MEDDPICC to turn multi-year technical complexity into predictable revenue. Currently scaling impact at Salesforce France; fast-tracking into the future of Data & AI.

142%
Quota FY26
350%
Top BDR FY22
10M€+
Budget géré
5
Langues

Born in Ukraine and having lived and worked in Germany, the USA, and France, my professional approach is defined by multicultural agility. I specialize in reading complex environments, adapting instinctively, and building cross-border trust. Speaking 5 languages allows me to seamlessly navigate global stakeholder ecosystems and drive alignment across diverse regions.

I built my foundation at the FIA, managing multiple innovative projects on a global level spanning EMEA, LATAM, and APAC. Handling a €10M+ budget and navigating multi-stakeholder political tensions without a playbook taught me the strict structure and resilience required for high-stakes environments.

Transitioning into enterprise software sales was a well-thought-out next step. At Salesforce, I scaled impact from Top BDR (350% quota in FY22) to Enterprise AE in FSI & Telco Media. I specialize in managing complex, multi-year sales cycles, deploying the full Salesforce 360 stack, and transforming hostile C-suites into internal champions. By leveraging robust frameworks like MEDDPICC, I recently achieved 142% quota attainment for FY26 and closed 6 new logos, including Ellisphere (€600K TCV) and Crédit Agricole L&F.

Now, I am eager to bring this strategic execution, commercial acumen, and growth mindset to a leader in modern data infrastructure or AI. Outside of work, I stay grounded through tennis, painting, and exploring new places. I believe the best salespeople are the ones who never stop learning.

Location
Paris, 75016
Current
AE, FSI & Telco Media · Salesforce France
Background
International Innovative Programs Manager · BDR · AE
Languages
EN · FR · DE · UA · RU
Feb 2024 · Present
Salesforce France
Enterprise Account Executive — FSI & Telco Media
  • Managing ~20 Enterprise Accounts across Global Banking, Insurance, Telco & Media
  • Complex multi-stakeholder cycles up to 15 months — C-suite, CTO, Engineering/IT leaders
  • Full Salesforce 360 stack: Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Agentforce
  • Orchestrating cross-functional teams: SEs, Architects, PS, CSMs, ISV partners
  • 6 net-new logos in FY26 across Banking, Insurance, Telco & Media
Ellisphere — €200K ACV / €600K TCV
Replaced 3 disconnected databases ahead of a company merger. 15-month cycle, CEO & Business Line Director engagement.
Crédit Agricole Leasing & Factoring
Converted a Salesforce-hostile CIO into an internal champion. €50K foothold grew into €200K+ multi-cloud expansion.
Generali Altaprofits
Reference customer, featured at Agentforce World Tour 2026.
FY26: 142% · FY25: 75% · FY24: 200% · FY23: 150%
Oct 2021 · Jan 2024
Salesforce France
Business Development Representative — Automotive
  • Inbound & outbound pipeline on French Enterprise Automotive accounts
  • Strategic accounts: Stellantis, Renault, Michelin
  • Strong alignment with Global Account Managers on strategy and decision-making
Top BDR Performer — 350% FY2022
2015 · 2021
FIA
Senior Program Manager — Membership & Services
  • Led "Mobility Worldwide" — 2M€+ post-COVID recovery program across 70+ FIA Members in LATAM, EMEA, APAC & CEE
  • Managed 10M€+ annual divisional budget; achieved 25% cost reduction
  • Oversaw separate 1M€ annual grant program simultaneously
  • Delivered content for international events across 12+ countries
  • Reported directly to C-level; presented at FIA governing bodies
Feb · Dec 2014
BMW Group
VIP Sales, Customer Care & Marketing Intern
  • Munich HQ — VIP client management, customer care and marketing support
Sales & Strategy
Enterprise Sales MEDDIC / MEDDPICC BANT Complex Negotiation Multi-Year Deals C-Suite Engagement Account Planning Land & Expand Pipeline Generation Vente intentionnelle
Platform & Tech
Salesforce 360 Sales Cloud Service Cloud Marketing Cloud Data Cloud Agentforce Modern Data Platforms AI / Agentic AI
Languages
English
Fluent
French
Fluent
German
Fluent
Ukrainian
Native
Russian
Native

Let's talk.

Open to Mid-Market and Enterprise Account Executive roles at leaders in modern data infrastructure & AI. If you have a role that could be a fit, I would love to hear about it.